What Are The Advantages And Disadvantages Of CPA Affiliate Marketing?
Many bloggers and website owners who are looking to earn more from their blog or website may consider becoming a CPA affiliate. They are often attracted to this type of marketing because the cost per acquisition or the cost per action (CPA) has a higher payout than other types of methods that utilize site monetization. With these methods, affiliates are paid only after they have successful gotten visitors or subscribers to their blogs or websites to perform a certain action such as:
•Sign up for a newsletter
•Download a file
•Complete a survey
•Register for a free trial or subscription
In order to understand if CPA affiliate marketing is a method you should implement on your site, you should know the advantages and disadvantages of choose this type of site monetization.
The Advantages Of CPA As A Marketing Method
One of the most important benefits of choosing this as a way to market your site is the payout potential. Advertisers get immediate results through CPA marketing, and this makes them more inclined to pay their affiliates more money. It is not uncommon for some of these programs to pay affiliates as much as $50 for one action or acquisition. This is a lot more than CPM and CPC payouts.
The second benefit is that affiliates rarely if ever ask visitors for money. It is easier to ask someone for their email address in exchange for more information than it is to ask them to pay a fee.
The biggest challenge to CPA marketing is getting accepted as an affiliate. The companies want to ensure that your blog or website has quality traffic that can be converted. You will need to be able to meet certain requirements, and you may even be required to have a telephone interview with a representative from the network.
There are lots of benefits to being a CPA affiliate. However, you should research and study this type of marketing before jumping in.